One of the best ways to solve problems is by walking around. Sounds weird. Let me explain. You're a human. So am I. We're designed to...

There's one simple thing that works every time. Every. Single. Time. Simplifying.  It's super counter-intuitive. As humans we tend to...

Was talking to a client yesterday. We were talking about how to improve ad performance. Let me give you one of the easiest ways to beat...

You need to start doing less. You'll get way more done. By doing less. Allow me to explain. Running a business is overwhelming. We are...

Ever heard of a 'false dichotomy'? I read about it in middle school and it always stuck with me. My brain holds on to the weirdest bits...

If you're reading this it means you run a business. This is weird behavior. Most people are content working for a boss. Had a flashback...

Been testing out a LOT in my business and client businesses. AI is the current marketing gospel. Doing things manually is medieval. Can't...

In this article series we’re covering better writing and how you get your customers glued to their screen while they devour your...

In the last article we made sure that your content doesn’t scare off your ideal prospect. If you haven’t checked it out, it’s here:...

Good writing is the best way to get attention, attract more clients, grow your business, show people you’re a pro at what you do, and...

Ever had the experience where some product just keeps chasing you? You check out a certain type of lawnmower or powerdrill and before you...

Plenty of brands and companies have top of mind awareness. Think about cola and what brand comes to mind? Think about a search engine and...

The Pareto Principle states that 20% of content online gets 80% of the views. That’s what they taught me in business school. And it’s...

Mass Marketing Doesn’t Work. Do This Instead: Quick question: who’s your ideal customer? A lot of business owners answer that question...

“Heyyyyyy, what’s new with you!?” ⠀ Pretty common way to greet someone when you haven’t seen them for a while. ⠀ Notice that we don’t...

Imagine you are on a train station, it’s packed with people, everyone’s busy, there’s noise everywhere, people rushing everywhere like in...

Just like good speaking or good cooking, good marketing also focuses on a 3 core elements. And trust me, this is perfect, because if...

If you’re looking for a way to make your ads more effective, capture more attention and get you more clients… this article will show you...